Kenya is the most dominant economy in East Africa with strong growth prospects supported by an emerging urban middle class and an increasing appetite for quality goods and services. Kenya, contributes more than 40 per cent of the region’s GDP with numerous multinational companies having their regional and continent-wide headquarters in the country. By the Ernst & Young Africa Attractiveness Index 2017, Kenya ranked second in Africa after Morocco and South Africa, one step lower than its rating in 2017.